7-Eleven unveiled a “Lab Store” in Dallas, Texas this month that features a Taqueria, craft beer refilling station, indoor and outdoor seating, and streamlined their checkout process by allowing customers to pay on their iPhone. 7-Eleven officials claim that this store is “experimental testing ground” but we all hope for success and more “Lab Stores” to open up country-wide.
This weekend, the Atlantic City Convention Center will house one of the top three beer festivals in the country, voted by USA today! Beer enthusiasts from all over can come and sample over 600 different brews from around 150 different breweries, listen to live music, purchase some grub from fantastic food vendors, and play games! This year the music headliners are The Used, SOJA and the Wonder Years so make sure you book your tickets accordingly!
On Super Bowl Sunday, Bud Light aired a commercial that sparked a lot of controversy between Miller Lite, Coors Light, and the National Corn Growers Association.
Sam Adams has released a beer just in time for the Super Bowl named, Too Old, Too Slow, Still Here. A nod to Tom Brady and the Patriots’ 2018-2019 season.
Last year it was recorded that Pizza Hut sold more than 1.7 million pizzas during the Super Bowl. This was before Pizza Hut became the official pizza sponsor of the NFL. This year they project that they will sell over two million pizzas! That’s a lot of dough.
Today celebrates the historic moment when beer cans were introduced to the market. January 24th, 1935 marks this day in history. The Gottfried Krueger Brewing Company teamed up with the American Can Company and delivered 2,000 cans of their finest beer and Cream Ale to their customers in Richmond, Virginia. Since the canned beer was so widely received, they decided to go ahead with production. In three months, over 80% of all distributors were selling Krueger’s beer. By the end of that year, over 200 million cans were produced and sold!
Beer Person of the Year, Hollie Stephenson has made big waves in the beer industry and continues to do so working as head brewer at Guinness’ new Baltimore operation.
Hollie went to college at Ohio’s University of Akron and finished college in Washington D.C. In D.C. where she worked as a lobbyist, she found that she enjoyed spending her free time at a bar called Black Squirrel, where she grew a passion for craft beer. Her passion grew so large that she changed careers.
The New Jersey Division of Alcohol beverage Control just slapped a “special ruling’ (of new regulations) on the 88 New Jersey’s craft breweries and people are not happy about it. The state is now controlling what brewery owners are allowed to do in terms of events, food, and private parties.
In Germany, preserving the environment is just as important as drinking beer. So please, bring your bottles back to the brewery where you received them! In Germany there are about 4 billion beer bottles in circulation that usually get filled up about 30 times in their lifespan thanks to recycling! When patrons go to the local convenience store or brewery, they pay a small deposit on each bottle that they purchase. When the bottles are brought back to the store, they get their deposit back! The problem is, with the heightened consumption of beer, and lack of empties being brought back, Germany is running out of beer bottles!
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