On Super Bowl Sunday, Bud Light aired a commercial that sparked a lot of controversy between Miller Lite, Coors Light, and the National Corn Growers Association.
On February 4th, Bompas & Parr, a London culinary design studio is debuting their A-Z Cocktail at the bar and in some room mini-bars at the W New York in Times Square. This cocktail is an experiment using twenty-six ingredients all beginning with a different letter of the alphabet. Co-founder of Bompas & Parr, Harry Parr states that, “It would be all too easy to randomly combine a minibar’s worth of ingredients and make something undrinkable. The challenge here was to create something beyond novelty for its own sake and end up with a balanced drink.” And, what a drink they created!
Sam Adams has released a beer just in time for the Super Bowl named, Too Old, Too Slow, Still Here. A nod to Tom Brady and the Patriots’ 2018-2019 season.
Jan 27
A Match Made in Super Bowl Heaven
Last year it was recorded that Pizza Hut sold more than 1.7 million pizzas during the Super Bowl. This was before Pizza Hut became the official pizza sponsor of the NFL. This year they project that they will sell over two million pizzas! That’s a lot of dough.
Today celebrates the historic moment when beer cans were introduced to the market. January 24th, 1935 marks this day in history. The Gottfried Krueger Brewing Company teamed up with the American Can Company and delivered 2,000 cans of their finest beer and Cream Ale to their customers in Richmond, Virginia. Since the canned beer was so widely received, they decided to go ahead with production. In three months, over 80% of all distributors were selling Krueger’s beer. By the end of that year, over 200 million cans were produced and sold!
Jan 22
On Friday, February 1st, Jersey City will host their annual Whiskey Fest. Featuring over 100 styles of whiskies and spirits, there are flavors for everyone to enjoy. Besides whiskies, the fest will offer Kentucky bourbons, Mexican Tequila, Russian Vodka, and more. There will also be food vendors on site including Chavas Empanadas, Mozzarepas, Taste of Poland, Angry Archies, and many more.